H&M has launched an ethical fashion brand called the “Conscious Collection” as part of its drive to becoming a more sustainable and ethical fashion retailer. The Conscious Collection clothing range is made from environmentally adapted and greener materials such as organic cotton and recycled polyester. Read more...

H&M have recently been in hot water for dumping unused clothing instead of donating to charity; now the fashion house is under the spot light for a second time but this time for selling products as organic that are not. C&A and Tchibo have also being accused of selling organic products which infact contained GMO cotton.