Tesco are launching a charm offensive on the ethical community by collaborating with leading a ethical fashion label to create a line of recycled clothing. This will no doubt stick in the throat of a number of environmentalists. Tesco has attracted a number of high profile enemies, including the Tescopoly campaign. None the less, what this campaign will do is raise the profile of upcycling and ethical fashion and make it accessible to the masses. And for that we must applaud them.
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